When it comes to owning multiple websites, we’ll have to say: the more – the merrier. However, owning multiple domains is not the easiest thing out there, as managing all of them means putting in a lot of effort, time and resources. But you‘re not so sure why would you own more than one in the first place?
The truth is that owning just one domain name or website just isn’t enough nowadays. Owning domain names in the online world is exactly the same as owning real estate. Having as much “online space” as possible is a long-term investment that will increase its value in the future.
To help you grasp the importance of owning several domain names and websites we’ll give you a quick overview of a few important reasons you might have not considered. So, without further ado, here are the top 5 reasons why you should consider buying as many domain names as possible.
Think About the Potential Growth of Your Business
Sometimes when you start a business you can’t really imagine the rapid growth it may experience. For that reason, it’s very important to be prepared for everything from the very start.
For instance, you might have started your business locally, while in a short period of time it has started expanding globally, without any conscious effort on your part. This goes to show the endless opportunities for growth in the online world, but if you want to take advantage of them – you need to stay on top of your game.
In practice, that means staying ahead of the curve when buying domain names. Even if you choose a local suffix, representing a country, like “.au” for instance, make sure you get the “.com” of the same domain name as well.
Choosing several domain names prior to starting a business is a good opportunity to keep your options open in the long run. Registering only one domain name can be a costly mistake – for instance, you might want to slightly change your target audience in the future, your main keywords or the entire focus of your business.
If you have several similar domain names your website portfolio will allow you to do this quite easily. Each new website is an access point through which you can increase your online presence and profit as well.
Your Customers Can Often Misspell Your Brand Name
How many times have you misspelled the name of a brand you were looking for online? Let’s be honest, this happens a lot, even to “good typers”.
Or, have you been in a situation when you just couldn’t remember the name of a brand you were looking for? When such a thing happens, you usually type something similar and Google can often redirect you to a competitor’s page. This is the worst thing that can happen to a business.
So, when you are registering a domain name, think of the most common typos people can make when typing in your domain name into the web browser and buy those domain names as well – it’s as simple as that!
Protect Your Brand from Competitors
When you decide to establish an online brand, it’s important to think about the identity of your brand and your potential competitors. If you want to stay unique, you should terminate any chances your competitors have to beat you.
Registering multiple domain suffixes to your domain name is one of the steps to ward off competitors. People usually forget the actual suffix of your domain name, so make sure to register .net, .biz, .in, etc. as your domain names as well. This is essential in order to make sure that no other business with a similar domain name to yours will take the credit for all of your hard work.
Also, you will occupy the online space that will be otherwise taken by your competitors. If you don’t go for several domain names from the very start, you are risking to have your business “overtaken” by a competitor who chose a similar domain name to yours.
For the Sake of SEO!
Having several similar websites or domain names for the same company is something businesses often do to obtain good SEO results.
So, buying several domain names that have the essential keywords in your niche industry should be your priority. Afterward, you can connect some or all of these domain names and websites to your main website. Redirecting the users from all of your websites which are part of your Private Blog Network (PBN) to your money site, will ensure you get a high Google ranking and profit as well. This will be a great ROI for your business.
If this sounds like a lot of work and you wouldn’t know where to start, don’t get scared! Nowadays there are professionals, such as LaunchCDN who can build and manage all of your websites for you.
When you get professional help, the pros of owning several websites outweigh the cons – so consider investing in owning as many websites as you can.
For Product Promotion
Why promote your products on one website, when you can use several websites for promotion? This is a great way to expose your business and products to users from several channels instead of just one. Just remember to be very careful and even seek some professional assistance, because if you do all by yourself, your PBN might get discovered by the search engines and you’ll get penalized.
To sum up, the best way to get more online exposure, profit, and customers is to create a Private Blog Network (PBN). However, in order to decrease your risk of getting penalized by Google for giving “false authority” to your main website, it’s for the best to let professionals create a PBN for you. The results would be:
- Higher SEO ranking
- Establishing a stable brand identity
- Warding away from your competitors
- More online exposure of your products to your target audience
If you are aware of the importance of owning multiple domain names and websites and creating your own network presence online, you should start planning right away!