The emergence of social media platforms not only connects people from all over the world but has also pushed e-commerce about 15 steps forward. No need to brave the traffic or a storm to shop, you can just as quickly buy stuff online with less hassle. Many are choosing to shop online these days and have their items delivered to them. It saves a lot of time and frustration.
Among the social media platforms, Instagram is probably one of, if not the most lucrative. And why not? Instagram’s grasp has doubled in less than 2 years, that’s more than 1 billion monthly users, all over the world. It is not surprising that a famous Instagram influencer with over a million followers can earn as much as $100,000 for a single post. Yes, you read that right. Influencers earn per post, and the value varies depending on the number of likes and followers, precisely the reason why some develop automatic likes for Instagram.
Let’s delve into the details a little deeper, shall we? What makes Instagram more enticing?
Instagram has evolved from a simple photo- sharing site to one of the biggest social networks in the world, primarily because humans are more likely to react to visual cues and satisfy their visual appetites. Quite the reason why despite the emergence of many online shopping websites and applications, people still flock over to the mall to look at the items and products before they purchase.
How does one jump from Instagrammer to Influencer?
You need not be a celebrity or a famous personality to be an influencer. Influencers can be those who are respected or known experts in a certain topic, field, or industry. On the other hand, some start as Instagram users who gain followers because of interesting contents, funny videos, etc. For example, if you are a makeup artist who loves to share your creations or work on Instagram, you might attract those beginners and makeup aficionados.
Influencers usually have a hundred thousand followers with high engagement- likes, comments, shares. Active celebrity Instagram users are also tagged as influencers.
How does marketing happen on Instagram?
If you are, for example, a clothing brand, you know that getting celebrities and model endorsers can cost your company a lot. With Instagram, choosing the right influencer can give you the same result with less the cost. Millennials nowadays browse through social media platforms, especially Instagram for #OOTDs of their favorite influencers. If you partner with a teenage influencer who has high engagement and is known for her #ootd posts, then followers will most likely look for your brand and buy from you.
Even a simple mention from an influencer with over 6 million followers can garner up to 15% increase in your brands following. Imagine how that will reflect on your sales and expense report, right?
How do you choose the right influencer for your brand?
Various industries with different influencers also come with varying reach. Still at the top and the best influencers are the celebrities with their massive fan bases, management companies, and endorsements. Unfortunately, they also come with a hefty price tag.
Experts in the industry are on number 2. With 500,000 to a couple of million followers, you still get unbelievable reach with more than 60% off their price tags. Then we have those up and coming influencers with less than 100,000 followers. These group of influencers usually are the most enthusiastic in updating their posts and engaging with followers.
So depending on your budget, you can choose from these 3 who can help you with your marketing needs.