POS marketing is a way to attract customers to make an extra purchase close to the cash register. Retailers often apply these approaches to items that a customer might not be planning to purchase upon entering their establishment. Usually, these signs, banners, and displays encourage customers to add on something small to their order according to POSQuote.Com
People use POS marketing for many types of products, and it is best when the shopper is in a hurry or apt to make impulsive purchases. It is also effective in creating an interest in a new product someone hasn’t tried yet.
Examples of POS Marketing
POS marketing ideas can be as different as the places that use them. Below are three POS marketing ideas that can increase sales.
1. Loyalty Cards
Your retail business can get involved in POS marketing through loyalty cards. All it takes is a quick glance in your wallet, purse, or key-chain, and you will probably see a variety of loyalty cards from various shops that you frequent. You might not even remember getting some of them. It is quite likely that they move you to continue visiting that particular location for your purchases.
A punch card is a simple option for a loyalty card. If you run a cafe or an ice cream parlor, creating a “Buy three, get the fourth one free” option can be a great way to keep customers coming back to you for more. This approach has been applied by various successful international chains, including Starbucks (Rewards program). It can really help maintain sustained patronage by customers, as case studies of companies who have done this effectively show.
Similarly, signups are encouraged by offering a free gift or sample at the register for requesting a loyalty card.
2. Display Stands
Endcaps and display stands are among the most common ways that grocery stores and similar retailers employ POS marketing. By using either specially designed displays from the manufacturer or cardboard cutouts, grocery stores highlight new products being released from different food brands alongside their original products.
Endcaps and display stands can be a superb way to encourage customers to buy complementary items based on a related or common theme. One example would be grouping all the Non-GMO products in your store together.
Display stands are also great for suggestive selling. For example, Hershey bars next to a marshmallows and graham crackers cardboard display can be a great way to get customers to buy s’mores materials.
Another option could be to place a novel or unique item to display your wares, such as an old-fashioned display carriage to get customers to pick up a few extra items.
POS end caps and unique display stands in shops help customers make quick choices about extra food products to buy as they approach the cash register.
Display screen add-ons
Some gas stations use a clever way to encourage sales on the payment screen. You might have noticed if you were paying close attention while filling up your tank. Before pumping gas, some gas stations include a screen prompt to question customers if they would like their car washed apart from their gas purchase. These gas stations increase car wash sales with the simple touch of the “yes” button. Customers make a fast, impulsive decision at the exact right time – when their credit cards are also out. This option can also be integrated into a larger strategy with loyalty cards.
This approach works great at any POS that requires customers to click through four or five screens. You could use this approach to get people to add on a small purchase to their order or make a donation to a charity.
3. Social Media Scheduling Tools
Social media scheduling tools are a way to get people to come to your store. They are one of the best ways to improve your marketing funnel and, consequently, your business. It all starts with marketing your content, such as advertising for your business, on social media. Content is the reason search started to begin with. In today’s day and age, the importance of curated content is undeniable. Statistics by Curata show that 76% of marketers share curated content on social media, making these the biggest platform for curated content distribution.
What is more, almost four-fifths of all marketers use social media as a content source for their curation strategy. Social media is key to marketing funnels, so it’s advisable to align your curated content with your marketing goals.
What marketing-related goals can content curation help you achieve?
- Lead Generation
- Influencer outreach
- Brand awareness
Here are a few more details:
Lead generation: Curate and post content that interests your audience and subtly guide them towards your offerings.
Influencer outreach: Curate content produced by or shared by an influencer. This way you’ll be able to initiate a partnership.
Brand awareness: Curate content that is relevant to your product/service and industry. Target audience that doesn’t know about it and creates curiosity.
Social media scheduling tools like Sprout Social can prove indispensible to the success of a marketing funnel. Sprout can create a schedule of when, how, and which kind of articles or blogs will be displayed on your social media sites and your company website. Viewers access all your content easily when you post on social media in a consistent manner and will visit your website to get more information. A strong connection to customers is thus created.
Coschedule fulfills an imperative function of social scheduling tools – saving time. It helps brands publish and promote content on many social media at the same time by integrating with their blogs via WordPress. What is more, the tool provides a full “Top Content Report” that documents engagement and social shares. This is a superb feature if you’re trying to figure out which posts are resonating best with your brand’s audience.
We hope you found these ideas interesting and will apply them in practice. Good luck!