10 Trends of 2015 and their effects on Small businesses

10 Trends of 2015 and their effects on Small businesses

Now the New Year has been started and it’s time for the owners of small firms to increase their promotion and marketing efforts for this year. It can be said that there are almost 10 trends for these owners to keep their focus and develop their plans accordingly.

Role of social media will increase to reinforce consumer spending:

2014 was a year where Facebook and twitter used to make some purchases with few moments. These sites provide “buy” button, present aside give the facility to buy something without leaving the network. Now it is expected that these sites will be used to drive the spending of consumer in a new way.

Role of social media

Friends are going to influence wallet:

Now it is expected that in 2015, people are going to be influenced heavily by their friends and peers in their purchase decisions. According to poll conducted earlier, those who were born in between 1980 to 2000, almost 68% of them make a purchase after viewing the post of a friend related to any service or product.

New social media will go upward and others will move downwards:

2014 was year to give rise many new social media like yik yak, which allows anonymous posts then Ello, a free ad social media and then Tsu, ad based revenue social media. These networks take importance by overcoming the problems reside in major social networking sites like twitter and Facebook.

Advertising on twitter and Facebook:

Now advertising on these sites will be considered essential. Now as the owner of a small firm, you may not give priority to them, but you may consider it this year. You cannot give limited posts for your fans and now the demand and number of promotion ads and posts are increasing.

Image-based social networks will affect on buying habits:

Using images for influencing buying behavior is not new but by leveraging these image-based sites, small business will become capable to use influencing pictures to show their services and products. Sites like instagram give these firms the opportunity to show their 15s video ads based on target audience.

LinkedIn publishing will gain more popularity:

It you did not try yet LinkedIn’s then explore it now. Because this year is being considered the dominating year for it from rests. It is becoming a strong resource of publishing with best content on careers and insight.

Importance of content marketing will remain same:

It will remain a necessary tool to spread words about the business. It is considered a great way for reaching customers. In this year, explore its more importance regarding your business. content marketing Customer service will continue to drive through social media in 2015:

Social media is rich source to say comments about the brands. Customers have edge to say what they expect from your brand either it is about product or service. They can influence the success of your product. Companies can listen and respond directly to their customer timely.

Targeting millennial for marketing will become essential:

If as an owner, you are still not tailoring your appealing messages, and then you are missing a lot. Millennial are well-educated and most of them have bachelor’s degree. They are considered major influencers and they are count on social media while making a purchase.

Purchasing power of minorities will increase:

Small businesses are becoming failed to know the minorities buying power. According to research, their buying power is increasing and more increase is expected in future.


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@iMZahidIqbal @eZahidIqbal

Member of National Youth Assembly of Pakistan. Writing about developing World technologies and entrepreneurship. Associate at Microsoft BizSpark & International Development Innovation Network. Follow me on Twitter and Facebook.

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