TCS and Google Cloud Launch AI Innovation Hub in Riyadh to Accelerate Digital Transformation

Tata Consultancy Services (TCS) has unveiled a new suite of artificial intelligence (AI) solutions in collaboration with Google Cloud at the newly inaugurated Google Cloud Gemini Experience Center (GEC) located within the TCS Pace Studio in Riyadh.

The launch marks a major milestone in efforts to drive enterprise AI adoption across the Middle East and Africa (MEA) region. The GEC will serve as a dedicated innovation hub where organizations can experiment, design, and prototype next-generation AI applications using Google Cloud’s advanced AI and generative AI (GenAI) technologies.

According to TCS, the center brings together its extensive domain expertise in digital transformation with Google Cloud’s infrastructure and AI platforms to help companies in industries such as retail, finance, logistics, and telecommunications enhance efficiency, customer engagement, and supply chain resilience.

“Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region,” said Bader Almadi, Country Manager for Google Cloud in Saudi Arabia. “This center will empower businesses to harness the full potential of Google Cloud’s AI, fostering a new era of digital transformation to solve real-world challenges.”

The partnership offers enterprises access to rapid prototyping environments using Google’s Gemini models, Vertex AI, BigQuery, and Google Agentspace, supported by AI-optimized infrastructure powered by Google Cloud’s GPUs and TPUs. TCS’ certified specialists, data scientists, and architects will provide expert guidance to ensure secure and responsible implementation of AI-driven solutions.

Sumanta Roy, President and Regional Head of MEA at TCS, said the initiative reinforces the company’s long-term commitment to advancing digital capabilities across the region. “The launch of the Google Cloud Gemini Experience Center at our Riyadh Pace Studio marks a significant milestone in our journey to drive digital transformation in the Middle East and Africa. By combining our deep industry expertise with Google Cloud’s technologies, we aim to co-create innovative, scalable AI solutions that unlock new value and accelerate business outcomes,” he said.

TCS’ partnership with Google Cloud has earned global recognition, with the company receiving multiple honors at Google Cloud Next 2025, including Partner of the Year Awards for Artificial Intelligence, Data & Analytics, Financial Services & Insurance, and Application Development across the Asia Pacific region.

With over three decades of operations in the MEA region, TCS serves more than 150 clients across nine countries. The company continues to play a key role in supporting regional enterprises in their digital transformation journeys and has been named a Top Employer in Saudi Arabia, the UAE, and South Africa for eight consecutive years by the Top Employers Institute.