Floward and Damas Jewellery Forge Strategic Partnership to Redefine Luxury Gifting in GCC

Floward, a leading online flowers and gifts delivery platform in the MENA region and the UK, has partnered with Damas Jewellery, a premier jewellery brand in the GCC, in a move set to revolutionize luxury gifting. The collaboration was formalized during a signing ceremony at Damas Jewellery’s headquarters in Dubai, attended by Floward Chairman and CEO Abdulaziz B. Al Loughani and Damas Jewellery Chairman and CEO Luc Perramond.

A Milestone Collaboration

The partnership brings together Floward’s expertise in curated gifting with Damas Jewellery’s legacy of elegance and craftsmanship. Initially launching in Saudi Arabia, the collaboration will integrate select Damas Jewellery collections into Floward’s platform, with plans to expand across other GCC markets.

Through this initiative, customers can pair premium jewellery with Floward’s flowers, chocolates, and other gift offerings, elevating the gifting experience. Joint marketing campaigns are also in the pipeline to bolster the partnership’s visibility and success.

“This partnership represents a remarkable step forward in our mission to bring joy, convenience, and thoughtfulness to gift-giving,” said Abdulaziz B. Al Loughani. “Collaborating with Damas Jewellery allows us to expand our premium offerings, catering to customers seeking exclusivity and sophistication. Together, we are redefining the gifting experience in the GCC and beyond.”

Luc Perramond echoed these sentiments, stating: “We are excited to embark on this partnership with Floward. This collaboration strengthens our digital presence and allows us to expand our reach across Saudi Arabia and the GCC. We look forward to offering customers a seamless and elevated shopping experience, while continuing to innovate within the online marketplace.”

Transforming the Gifting Landscape

The partnership underscores both brands’ dedication to innovation and customer satisfaction. By merging Floward’s user-friendly e-commerce platform with Damas Jewellery’s iconic designs, the collaboration aims to set a new standard for luxury gifting in the region.

Floward, established in 2017, is known for its fresh-cut flowers sourced globally and locally arranged by florists and designers. The platform also offers cakes, chocolates, and perfumes curated by regional designers, ensuring a seamless same-day delivery service.

Damas Jewellery, renowned for its craftsmanship and elegance, brings its high-end collections to the collaboration, offering customers access to exclusive designs.

As the partnership rolls out, it promises to deliver a unique luxury experience for customers, cementing both brands’ positions as leaders in their respective markets. This strategic alliance signals a significant step forward in the GCC’s gifting and e-commerce landscape.