Saudi Public Investment Fund Announces “Dan” Specialized in Rural and Environmental Tourism

PIF announced the establishment of “Dan” company, which specializes in rural and environmental Tourism. The company aims to develop and operate destinations that include luxury resorts and rural lodges in partnership with the local community.

🔸️ The company will start its activities in Al Ahsa, where it will develop an environmental resort, an agricultural resort, and an adventure resort on an area of 1.8 million square meters. The company is expected to provide more than 10,000 direct and indirect jobs.

🔸️ The establishment of “Dan” company comes as part of the PIF’s efforts to enhance the tourism sector in the Kingdom of Saudi Arabia. The company aims to contribute SAR 6 billion to the Saudi gross domestic product by 2030.

🔅 The Importance of Rural and Environmental Tourism

The Kingdom of Saudi Arabia has a diverse range of natural and cultural tourism assets, including rural and environmental areas. Rural and environmental tourism represents a major economic and investment opportunity for the Kingdom, as it provides job opportunities and income for local communities.

Rural and environmental tourism is characterized by many advantages, including:

✔️ Contributing to the preservation of the environment and natural heritage.
✔️ Providing job opportunities and income for local communities.
✔️ Promoting economic and social development in rural areas.

🔅Dan Company’s Objectives

Dan Company aims to achieve the following objectives:

✔️ Develop and operate high-quality rural and environmental tourism destinations.
✔️ Contribute to the preservation of the environment and natural heritage.
✔️ Provide job opportunities and income for local communities.
✔️ Promote economic and social development in rural areas.

🔅Future Expectations

Dan Company expects to become one of the largest rural and environmental tourism companies in the Kingdom of Saudi Arabia. The company is expected to contribute to increasing the number of tourists to the Kingdom and enhancing its position as a leading tourist destination.

💡This rural tourism is receiving support from the government, represented by the Ministry of Tourism and the Development Tourism Fund.