Tech Giants Spotlight Cybersecurity, Data Innovation, and AI Sovereignty at GITEX GLOBAL 2025

Leading technology firms from across the world are converging at GITEX GLOBAL 2025 in Dubai to showcase new innovations in cybersecurity, data management, and artificial intelligence, with a strong focus on resilience, sovereignty, and sustainable digital transformation.

NETSCOUT is addressing the surge in multi-vector DDoS attacks across the Middle East by unveiling its latest adaptive protection systems. Dr. Emad Fahmy, Director of Systems Engineering for the Middle East, said the company’s updated tools are designed to support telecom operators and enterprises facing frequent cyber disruptions. Central to its display is the Observability and Control Interface (OCI), offered as Adaptive Threat Analytics (ATA), which integrates with Traffic Management Systems to detect and counter attacks in real time. NETSCOUT’s demonstrations will show how its technology helps identify and secure hidden devices.

VAST Data is using GITEX to launch its AI Operating System in the Middle East. Haider Aziz, General Manager for the META region, explained that the company’s new suite—including InsightEngine, AgentEngine, and SyncEngine—enables organisations to unify data into a single, sovereign platform. “AI is moving beyond experimentation,” Aziz said. “Enterprises need infrastructure that delivers scale, accuracy, and trust.”

Phosphorus Cybersecurity is highlighting the growing importance of securing the Internet of Things (IoT) and operational technology. Its Unified xIoT Security Management Platform detects, secures, and governs IoT, OT, and IIoT devices, aligning with UAE and Saudi cybersecurity regulations. “AI-driven defence mechanisms and sovereign security stacks are becoming central to national resilience,” said Osama Alzoubi, VP for MEA.

NVIDIA is unveiling its latest DGX systems and Cosmos platform, designed to democratise AI and accelerate robotics through synthetic data. “This event is about more than technology—it’s about building the ecosystem that drives long-term growth,” said Marc Domenech, Regional Director for Enterprise, META.

Hewlett Packard Enterprise (HPE) is spotlighting the industrialisation of AI and the emergence of national “AI factories.” Chief technologist Mohammad Al-Jallad emphasised HPE’s focus on edge-to-cloud strategies to manage energy efficiency, heat, and cybersecurity in advanced data centres.

SentinelOne, Sophos, and ManageEngine are presenting AI-powered security solutions aligned with the event’s theme, “Powering the Future.” SentinelOne’s Singularity Platform and Purple AI aim to defend against evolving threats at machine speed. Sophos is combining next-generation endpoint protection with cyber insurance to strengthen organisational resilience, while ManageEngine is enhancing AI-driven threat detection and compliance tools tailored for the region.

Logitech, meanwhile, is showcasing sustainable, AI-enhanced workplace technologies that reflect the rise of hybrid work and eco-conscious design. “Success today lies at the intersection of innovation and sustainability,” said Moninder Jain, VP and Head of Global Emerging Markets.

As the Middle East accelerates digital transformation, GITEX GLOBAL 2025 stands as a hub for shaping the region’s AI-driven, secure, and connected future.