Do you wish to join the SEO profession? In this article, I will share some tips for success in your career as an SEO professional.
To take up an SEO career will be exciting as it involves lots of learning, innovative ideas and is fast-paced with continued evolution.
There are certain things you could do to become an expert in this field. And when you become an experienced SEO specialist, you may become self-employed too. But, first, you have to approach business owners and explain how you can help them grow their business with your SEO expertise.
To approach the business owners, you can find email addresses for free using search tools like GetEmail.io.
Let me give a glimpse of the courses & certifications related to search engine optimization.
There are a handful of SEO courses for free that would lay down a strong foundation for your profession.
Hubspot SEO course with Certification
This is a free course. Here you will get access to 23 videos covering six lessons. In addition, you will acquire deep knowledge about the fundamentals, like keyword research, on-page optimization, link building, etc.
Google Analytics Individual QualificationÂ
Being an SEO professional, you would be investing a lot of your time in Google Analytics dashboards and insights. You must be able to use this tool efficiently. You can take up the Google Analytics for Beginners course and then the Advanced course. After acquiring the knowledge, you can take the test to earn the certificate.
Semrush Academy – SEO Fundamental Course
This is a free course by Semrush academy containing eight modules consisting of video, content, and quizzes. In this course, you will be taught by Greg Gifford.
Search Engine Journal’s SEO Guides
This is specifically designed for budding marketers and is enriched with knowledge shared by industry experts.
As you move ahead in your SEO career, you may concentrate specifically on Link building, Technical SEO, or Onpage SEO.
Webinars & Podcasts
You will find numerous podcasts and webinars on a wide range of topics about SEO. When you become a part of the SEO community, you will be gaining a lot of knowledge and expertise from fellow community members.
Your Learning Process Shouldn’t Cease.
In any profession, especially when you are into SEO, you should never stop learning. With Google changing algorithms and many other vital factors, you must constantly be learning.
Build a Website on Your Own
Once you feel that you are well versed in SEO, you may consider investing time to acquire new knowledge.
As said earlier, things keep changing in SEO. Hence, you can build your website where you can test things you learn.
This is a great way to get practical exposure to all aspects of SEO. It is fine in case you are not good at coding, as you may opt for a WordPress site.
Every time when you acquire new SEO knowledge, you can apply it to your website and test how it works. This would enhance your understanding of technical SEO, optimization, HTML.
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