Samsung Electronics has unveiled a sweeping plan to integrate artificial intelligence across its consumer products, aiming to create what it calls “AI living.” The company announced the initiative on Monday at its annual “First Look” event at CES 2026 in Las Vegas, outlining how AI will connect televisions, home appliances, and health devices to provide more personalized experiences.
At the event, TM Roh, chief executive of Samsung’s Device eXperience division, said the company’s large connected ecosystem allows devices to anticipate user needs rather than function as standalone tools. “Our goal is to make technology feel like a companion, offering tailored experiences across mobile devices, displays, appliances, and services,” he said.
Samsung highlighted a new lineup of AI-powered televisions, including a 130-inch Micro RGB model. The company also introduced the Vision AI Companion, software designed to recommend content, adjust picture and sound settings, and interact with users through voice commands. The technology will be available across Samsung’s 2026 TV range, including OLED, Neo QLED, and UHD models. The TVs will support HDR10+ ADVANCED and a new spatial audio format, Eclipsa Audio, and will receive operating system upgrades for up to seven years.
In home appliances, Samsung announced upgrades to its SmartThings platform, now serving over 430 million users worldwide. Enhancements to the Family Hub refrigerator include advanced food recognition and AI-powered meal planning. The company also introduced new laundry, garment care, and robotic vacuum products designed to automate household chores. Samsung said it is partnering with insurance providers in some markets to link connected appliances to risk-reduction services that could lower consumer costs.
Samsung is also expanding its efforts in digital health. The company plans to use AI across phones, wearables, and home devices to monitor health indicators, provide coaching, and flag potential concerns. Samsung said it is focusing on early detection of conditions such as cognitive decline, while protecting user data through its Knox and Knox Matrix security platforms.
The announcements reflect Samsung’s broader strategy as technology companies increasingly integrate AI into consumer hardware. The company faces rising competition from Chinese manufacturers and slowing global demand for electronics, making innovation in connected devices a key differentiator.
The CES 2026 exhibition runs through January 7, with Samsung showcasing its full range of AI-enabled devices and connected home innovations.

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