Launch of Branding Campaign in Ireland for “Pakistan as Tech Destination”

Dublin, May 31, 2024 — In a significant step towards promoting bilateral cooperation in the IT and ITes sector, Pakistan has launched a branding campaign in Ireland, positioning itself as a tech destination. The initiative is a joint effort by the Ministry of IT, Pakistan Software Export Board (PSEB), and Tech Destination Pakistan.

Dublin Tech Summit (DTS) 2024: A Perfect Platform

The branding campaign was strategically timed to coincide with Europe’s most exciting tech festival, the Dublin Tech Summit (DTS) 2024. Held on May 29-30, 2024, at the RDS Dublin, DTS provided an ideal platform for Pakistan to showcase its technological prowess and foster collaboration with Irish counterparts.

Key Objectives of the Campaign

1. Showcasing Pakistan’s Tech Ecosystem: The campaign aims to highlight Pakistan’s vibrant tech ecosystem, including its skilled workforce, innovative startups, and thriving IT companies. By positioning Pakistan as a tech hub, the campaign seeks to attract foreign investment and partnerships.
2. Promoting Collaboration: Through targeted events, workshops, and networking sessions, the campaign encourages collaboration between Pakistani and Irish tech communities. It emphasizes knowledge exchange, joint ventures, and cross-border projects.
3. Investment Opportunities: Ireland, known for its tech-friendly policies and supportive environment, offers excellent investment opportunities. The campaign aims to attract Irish investors to explore Pakistan’s growing tech sector.

Statements from Key Stakeholders

• Mr. Ahsan Iqbal, Minister of IT, Pakistan: “We believe that Pakistan has immense potential to become a global tech player. Our collaboration with Ireland will open new doors for innovation, investment, and knowledge sharing.”
• Ms. Mary O’Connor, CEO of Tech Destination Pakistan: “Our goal is to position Pakistan as a preferred destination for tech companies seeking talent, cost-effectiveness, and a dynamic ecosystem. The branding campaign is a crucial step in achieving this.”
• Mr. Liam O’Brien, Irish Ambassador to Pakistan: “Ireland and Pakistan share common values and a commitment to technological advancement. This campaign will strengthen our ties and create opportunities for both nations.”

Road Ahead

The branding campaign will continue beyond DTS 2024, with follow-up events, business delegations, and collaborative projects. As Pakistan asserts its position as a tech destination, it looks forward to forging lasting partnerships with Ireland and other global players.

About Pakistan Software Export Board (PSEB): PSEB is the apex government body responsible for promoting Pakistan’s IT and ITes exports globally. With a focus on innovation, quality, and growth, PSEB plays a pivotal role in shaping Pakistan’s tech landscape.

About Tech Destination Pakistan: Tech Destination Pakistan is a private-sector initiative aimed at showcasing Pakistan’s tech potential to the world. It collaborates with industry stakeholders, government bodies, and international partners to drive tech-led growth.