Saudi Arabia: A $44 Billion E-Commerce Opportunity by 2030

Saudi Arabia’s E-commerce market is expected to grow to $44 billion by 2030.  The sector is currently valued at approximately $21 billion and is projected to exceed $30 billion by 2027.

Competitive Environment:

The Saudi Government has created a competitive and investment-friendly environment for both local and international companies.
Introduction of new technologies and international companies is encouraged, stimulating market activity.

Strategic Locations:

Saudi Arabia’s strategic location across three continents positions it as a logistics hub, facilitating faster import and export processes.

Infrastructure and Digital Focus:

Significant investment in digital infrastructure and e-commerce is a priority for the government.
The country is among the top 10 globally in e-commerce growth.

National Transformation Program:

The National Transformation Program, part of Vision 2030, aims to enhance the e-commerce ecosystem, contributing to economic diversification and growth.
The program focuses on developing infrastructure and enabling private sector participation.

Consumer Preferences:

Approximately 77% of the Saudi population prefers online shopping, indicating a robust consumer base for e-commerce businesses.

Economic Rankings and Ambitions:

Saudi Arabia ranked 31st in the UN’s 2023 E-Government Development Index, with a goal to reach the 5th position by 2030.
The country is one of the top 20 economies globally, having advanced 10 places in the 2023 ICT Development Index (IDI).

Supportive Policies and Cybersecurity:

The government is addressing e-commerce challenges by ensuring robust cybersecurity and financial security measures.
 Saudi Central Bank – SAMA is encouraged to implement safeguards to protect the sector and ensure transparency and expansion.

Potential for Global Integration:

Opportunities for expanding Digital Banking and establishing international branches of major local banks enhance trade and attract strong foreign currencies.

️These factors make Saudi Arabia a promising market for e-commerce investment, offering substantial growth potential and a supportive business environment.