The 8 Best Link Building Tips for Every Business

Is your website weak in SEO? If so, here’s a figure to note: 46% of all product searches start through the humble search engine. In other words, customers are looking for you on Google, even if they can’t find you!

The most pressing question is this: what can you do to improve your SEO? Well, consistent link building should be high on your list.

To help, we’ve put together this list of eight of the best link-building tips for you to try. 

1. Hire Professionals

Link building takes time, and effective SEO requires consistency. Is that realistic when you have other priorities? If the answer is no, perhaps it’s better to outsource your link-building strategies to a professional SEO agency. 

2. Offer a Customer Testimonial

Perhaps you recently bought a product or service for your business that you love.

Why not connect with the company and offer a fantastic testimonial or case study for their website? They might link back to your website when they publish that testimonial. 

3. Pitch a Guest Post

Millions of websites offer guest post opportunities, so narrow your search by focusing on those websites in your niche. When pitching a guest post, be polite, concise, and provide an original post title that you think their readers will love. 

4. Spy on Your Competitors

Look at what competitors are already achieving the top spot for your preferred keyword. Use a tool like SEMRush to see what backlinks they have that are helping them reach that coveted number one spot. 

5. Pay an Influencer

You can pay top influencers to review your product or service on their blog. Ask to include a link to your website in their review, and you’ll get the bonus of a high-quality backlink. 

6. Publish an Infographic

People love to include a high-quality infographic on an informative blog post, so why not publish one and send it to blog owners to use on their website.

This approach is a win-win, as it will help improve their blog post, and you can request your website address as a link on the infographic. Infographics also get lots of shares on Pinterest, which will also help your SEO efforts. 

7. Find Broken Links

You can use an online SEO tool to find websites in your niche with broken links in their articles. Once you do that, find a similar piece from your website and recommend it to the blog owner via email.

The blog owner will probably feel grateful that you’ve spotted the broken link and will happily replace it with yours. 

8. Recommend an Article

This link-building strategy is similar to the broken link strategy. However, in this situation, you want to look for articles that are poor quality and recommend to the blog owner to replace that link with your (superior) piece instead. 

Eight of the Best Link Building Tips

The more effort you put into SEO now, the greater the long-term benefit. These eight strategies are the best link building tips to get you leaping from page twenty to the top spot on Google – give them a try!

Don’t forget that effective SEO is only one aspect of effective marketing. So explore our business section for many other tips to help your company grow.