7 Ways to Get Your First Real Estate Client

Finding clients is one thing, but keeping them as your loyal customers is a whole different story. You have numerous variables to consider when you’re trying to gain more clients, especially if you’re in the real estate business. Real estate might be one of the most lucrative lines of work you could get into, but you can’t grow your business without having clients. If you’re an aspiring business owner and you want to impress your potential clients to sign up with you, then read on to understand our 7 helpful and effective ways to land that first real estate client.

1. Make the Client Feel Special

You need to make the client feel special if you want him/her to sign with you. Clients love to feel heard, appreciated and understood. They want someone that can make them feel important. This means that whenever a client asks a question, you need to answer it immediately. If you don’t know the answer, don’t trick them or lie. Find the information they need and get them the answer. Also, make sure to respond promptly and quickly if they call, send a text message, an email, or even a voicemail. When you make them feel that you’re giving them all the attention and you prove that you value them as a customer, then they will be your loyal client in no time.

2. Some Volunteer Work

You’d be surprised at just how effective volunteer work in your local community can be. Not only is it a great way to promote yourself and your company, but it shows people that you care. This leads them to trust you and that will help you get more clients. When you do positive work for your community, people will appreciate it and they would feel comfortable talking to you about their financial decisions when it comes to real estate. Also, people would pass your name around and you would get random calls from potential clients trying to learn more about you and your services. Another great outcome you can expect is that you would get multiple referrals. Just remember that you will always gain more from volunteering for your local community because you will meet a lot of potential real estate clients there. 

3. Be Knowledgeable

It’s important to be knowledgeable in this line of business. You need to know your industry and every detail about the real estate market you’re covering. Clients like to have someone that is like an encyclopedia of real estate because it saves them the time and effort of searching for the answer. If you’re covering the Idaho area in the US and your clients ask about the market there, then you should tell them about these homes for sale in Meridian from Stewart Realty to demonstrate your skills. You need to have the background of all the properties, prices, and the cycles that the market goes through. This will reassure your potential clients that you know what you’re doing and what you’re talking about. Always research and learn more about real estate markets to give your clients options to choose from. They will trust your judgment when you prove you’re a reliable source of information.

4. Work on Your Advertising 

You should start working on your advertising to get new leads. Those leads could become your new clients. But to do this correctly, you need to rely on the digital world. Use the internet and focus on social media to market your brand. You need to show people your capabilities and services. Social media marketing is one of the most effective ways to get people’s attention. Social media platforms like Facebook or Instagram can help you narrow down the potential clients you need, whether they’re buyers or sellers.

5. First Impression Is Everything 

The first impression is indeed everything. The last thing you need is to make your potential clients unhappy or annoyed. If you plan on meeting or going to check different locations together, then it’s important not to be late or keep them waiting. You can’t afford to have them get annoyed that they don’t want to do business with you anymore. Show clients respect and always be there on time whenever you decide to meet.

6. Understand Your Client 

You need to fully understand your clients because the idea is to build your brand around them. Some of your potential clients might be new to the real estate business or they’re overwhelmed with different properties and options that they don’t know which one to choose. Allow them to see the difference in you and other companies by listening to them, understanding their goals, communicating with them regarding every step, and advising them on how to move forward. This is how they can see your legitimacy. It’s the best way to build credibility. It shows them that you aren’t just focused on getting their money. You are building a relationship built on trust and you care about their needs.

7. Have a Good Website 

You need a good website because you need to establish an online presence for your potential customers. This platform needs to be quick, mobile-friendly, and easy to navigate. Make sure that your website has useful information, interesting videos, and helpful advice. Also, make sure that this information is free. When people learn something from you for free, they would get interested and this is where you can start turning them into clients. They would appreciate the fact that it’s not always about money, but it’s about building a relationship to do great business in real estate.

The important thing to remember is that you can’t be pushy. Potential clients hate it when they’re dealing with someone overzealous and relentless to make a sale. Pushing too hard will backfire and it would scare the client off. You need to prove to them that you’re reliable and this is why you need to implement these strategies and methods to gain more clients every day. When clients see you as a positive gain for them and they could learn a lot from you, then they will always need your assistance and services. Rest assured you’d get that first client and a lot more afterward.