How to Grow Your Business Using Instagram

If you are looking for new ways to engage with your customers, build an audience, and add some personality into your business, then you absolutely need to be on Instagram. Since Instagram burst onto the social media scene in 2010, the platform has gone from strength to strength and now offers a multitude of exciting opportunities to boost your sales.

However, if you are new to Instagram or simply want to find out how to improve your existing profile, things can seem confusing. While Instagram can be a powerful tool for growing your business, it’s also vital to ensure that your business is set up correctly from a legal standpoint. If you’re located in the Lone Star State and want to establish a reliable legal foundation for your company, learning how to start an llc in texas can guide you through the necessary steps, giving you more time to focus on your Instagram strategy.

Engage with Your Followers

Instagram is one of the best social media platforms for building a dedicated following. However, it can be all too easy to become blindsided into assuming that your follower count is all that matters, when in reality if your followers are not engaging with your account or your posts, then you should be asking questions about why. Positive online interactions between customers and brands allow businesses to build trust and this is incredibly important where cultivating an engaged follower base is concerned.

But what exactly does it mean to engage with your followers on Instagram? Well, by following similar accounts from your niche, and by liking and commenting on their posts, your own following should start to grow. Engagement can spark curiosity about your brand and therefore if you want to attract people to learn more about your products and services, then you need to interact with them in an authentic way. Not sure how best to engage with Instagram users to get them to pay attention to your content? You could always enlist the help of an Instagram growth service look at kicksta.co review. To learn more, head over to the Bumped website where you can read reviews of some of the most popular Instagram growing options.

Promote Your Brand Identity

Instagram is a unique outlet to craft and show the personality of your company. Therefore, the actual content that you post should aim to reaffirm your brand identity. Try to think of your Instagram page as a perfect reflection of your branding. This means that any other social media accounts or your website should be designed in a similar way to ensure consistency. Well-developed brand identities resonate with your audience by creating emotional connections and, over time, this encourages onlookers to become customers.

Furthermore, consistency applies to just about everything that your business posts online. Your messaging, visuals, fonts, and timing must all be consistent. For instance, your followers should be able to look at any of your posts and instantly recognize them as one of yours. To give a common design example, this can be achieved by using the same Instagram filters. Additionally, if you create images yourself, you should make sure that the art style is consistent even when the actual images are different. Sticking to your brand color palette can make a huge difference. Predictability also goes a long way on Instagram, so by posting on consistent times and days, your followers can start to expect and even look forward to your content.

Use Calls to Action

Calls to action (CTAs) give visitors to your Instagram page directions. Once someone has decided to browse your Instagram page, it is crucial that you take advantage of the opportunity to point them in the direction of further information about your products and services. One of the most frequently used examples of a call to action is ‘buy now’. At the very least, try to include a fun and snappy CTA in the bio section of your profile. You can direct people to your website home page or even towards one of your biggest sellers.

Your CTAs should follow a predictable framework. Always start your CTA with a command verb and try to provoke emotion or enthusiasm. Aim to give your audience a definitive reason they absolutely must take the desired action. Sales and promotions can also drive clicks and therefore imposing a time limit can allow your business to capitalize on the fear of missing out. Do not worry about seemingly pointing out the obvious. Start giving people directions and you should notice a surge in engagement.

Ultimately, if you are looking for a multimedia platform that can be used to grow your audience so that you can engage with more potential customers, and boost your sales, then Instagram is perfect for you. By following some of the tips above you should start to notice some improvements to your online presence, and in time, your hard work will begin to pay off.

Want to learn more about the business benefits of using Instagram? Looking to get more Instagram followers? Check out this article that explains why Instagram is one of the most lucrative social media marketing platforms.