Google on Wednesday proclaimed of its search app on mobile phones to incorporate a customized feed of links concerning hobbies, travel, sports, and alternative topics, a move that puts the search company into additional direct competition with social networks adore Facebook. Google, the world’s largest computer program and a unit of Alphabet, aforementioned the changes would begin rolling move into the U.S on Wednesday and different countries within the coming weeks.
The new a name is termed “Google Feed,” a reputation which will conjure comparisons to Facebook’s “News Feed,” a feature on Facebook providing browse updates from friends, family, and different sources.
Google (GOOG, -0.28%) said, however, that it absolutely was not to make to duplicate Facebook (FB, +0.24%), the world’s largest social network. Instead, the corporate aforementioned it needed to create another place to check a stream of relevant search results.
“This feed is basically concerning your interests… it is not extremely concerning what your friends have an interest in,” mount Gomes, a Google vice president for engineering, aforementioned in an exceedingly informing with reporters.
Typical updates may embrace a link to a website with recommendations on a forthcoming area, or a link to a page regarding sport or another hobby, the corporate aforementioned.
Facebook and Google are jockeying for attention online and by extension, for advertising revenue supported those eyeballs. The 2 firms are expected to require in some five hundredths of overall online ad spending in 2018, per analysis firm e-marketer.