Gone are the days that roofing companies depended on word of mouth referrals to thrive. Although the majority of roofing companies still use offline marketing strategies, nowadays it’s much easier to reach out to many people via the internet. In fact, browsing the internet has become a lifestyle among the masses. Even if you deliver in your projects, your business will still not get the market share that it deserves. In this day and age, it’s the business that’s seen the most in the cyberspace that enjoys significant growth. Keep in mind that there are many other roofing companies out there that are competing for the same customers. If you really want your roofing business to grow, you must flow with the tide, meaning you must adopt the modern ways of marketing. Here is a list of tips that can help you in promoting your roofing company.
- Video Content
Research shows that videos are more captivating than written content. This is because the masses are able to relate to what they can see than what they read. By using video clips, you will be able to showcase your portfolio to potential clients. Keep in mind that most homeowners will want to see the projects that you have worked on previously before hiring your company. This is because they want to be sure that you will be able to deliver on your promises and spare them from the trouble of hiring someone else to repeat the same job. Besides that, testimonials that include video clips are more convincing than text. Just make sure that your clips are brief and clear. In addition to that, you will have to keep posting videos on a regular basis to keep your subscribers engaged.
- Create a Website
Nowadays having a website for your business is not optional. This is because a website increases the chances of attracting customers by several folds. It actually allows you to cast your net far and wide. All you have to do is add informative content to the website and people will be able to find your business through search engine results. And that’s not all. You have to optimize the content by including long-tail keywords. It’s also important you optimize the website so that it can be accessed via various devices including mobile phones and tablets. You can also partner with companies that specialize in offering roofing lead services to boost your conversions.
- Social Media
Social media networks such as Facebook, Instagram, Twitter, and LinkedIn offer a great platform for promoting your roofing services. The good thing is that they allow you to promote your business without having to spend money. All you have to do is to create a page on each site and start hunting for followers. Twitter allows you to follow people without asking for their consent. Facebook, on the other hand, allows you to make lengthy posts.
- Pay Per Click Ads
If you don’t mind spending a few bucks, you can get rapid results by embracing pay per click ads. As the name suggests, you are charged for every single lead that’s generated. The ads are actually run in the search engines and social media. As people search for information using the search engines, your company details will be the first thing they will see. In fact, these ads are a shortcut to appearing at the top of the first page. The good thing is that the ads are only promoted to people that have an interest in the services that you offer. The search engines refer to browsing histories to determine who will see certain adverts. The other advantage is that they are cheaper than TV and billboard ads.
- Answering Questions on Quora
You can actually generate leads by answering questions that are related to roofing. This is because you will be allowed to include a link to your company’s website at the bottom of the answer. When you answer questions on a regular basis, people that visit Quora in search of answers will start regarding you as an authority in your roofing field. In fact, someone that offers a solution to roofing problems is guaranteed to enjoy a huge following because such issues are common in almost every home.