The goal of having an exhibit is to introduce or spread awareness of your products and services to both existing and new markets. Unfortunately, holding a successful exhibit is an overwhelming process and demands more than meets the eye. You do not only need to attract the right people, but also need a set up that will make your audience want to interact with your brand and offers. Nonetheless, there are various things you can do to ensure you attract viable prospects for your business. Here are a few tips to help you organize an amazing exhibit.
a) Build a remarkable booth
The booth is like a business entrance or driveway into your home. There is no way around it, you must make the booth great and remarkable. If you want something long-term, then consider investing in custom booths that can be reused. However, since your business goals and situation may shift from time to time, it is sometimes recommendable to rent your trade show display instead of buying one every other time. You can still get custom displays that come in various styles or exactly how you want them to be. No one wants to be at a crappy booth so you need to make an effort to make your booth as aesthetically pleasing as possible.
b) Include a game with a prize to be won
Games and prizes are memorable and your audience will definitely remember the exhibit if you do it right. There are several games you can incorporate into your exhibit ranging from miniature golf, to scratch-and win. Simply be creative and make sure participants sign up to play. This way, everyone is having fun and you are also collecting contact information for follow up. You can also shape the game so that prizes are given to the prospects most likely to buy your products or services.
c) Have valuable giveaways
Giveaways will make any exhibit better and you do not have to spend a fortune offering free gifts to everyone. It is, however, important to get something valuable instead of those annoying pens and notebooks. Simply find something that aligns with your goals and brand value. There are many inexpensive, yet valuable giveaways you can find for your audiences to keep them at your booth.
d) Engage other audiences through social media
While exhibits are usually for in-person audiences, you can still interact with other audiences who did not make it to your show. Thanks to social media platforms such as Facebook, Twitter and Instagram, you can post live updates about the event with brand specific hashtags and taglines. This way, you can make your event seem worthwhile to check out while still interacting with those who attended.
e) Integrate technology into your presentation and activities
From digital signage to automated texts and presentations, there is a lot you can achieve with modern technology. Technology makes things easier and you can take full advantage of existing trends to enliven your booth and presentation. Simply research the technology and ensure it works before you decide to employ it.
f) Demonstrate your offer
Exhibitions are usually better with product demos, but this largely depends on your offer. During the event, you have the chance to demo your products and their value to your audience. Focus more on the value to your customers rather than the superiority of features and specs. Make sure your audience knows what your products can do to them.
A successful exhibit will not only increase your brand awareness, but also allows you to gather first hand information and experience customer reactions on the spot. You have the opportunity to fully impress your audience and help them see the value in your offer. It takes proper planning and research to hold a successful exhibit. Ensure everything is done right from the displays to the booth, lighting and presentation, registration and games. Collect as much contact information as you can and make sure you follow up with prospect customers after the event.